As the Internet expanded, it moved into doing business oriented functions, such as selling products over the Internet. This concept has become known as e-commerce. E-commerce today represents a 300 billion dollar industry.
There are many advantages which e-commerce offers over traditional method. In this post, I will explain the advantages of e-commerce from the perspectives of consumer. These points of view had been concluded from the ideas of many authors in this field.
- Wider Range of Choices
With e-commerce, the consumers have a wider range of choices for the needed products from the variety of sellers. This possibly happen because at present, many sellers “use Internet sites as shop fronts” Robert Dunn (2008), so that “the consumer can browse and buy from many different sellers, making it easier to find exactly what they are looking for.” Robert Dunn (2008)
- Products or Services Can Be Purchased from Remote Areas
“E-commerce gives the remote consumer an option to shop somewhere else therefore driving prices down and quality of goods up in the local region.” Robert Dunn (2008).
With e-commerce, a local company has no longer hold monopoly with pricing in a region even other competitors are remote from them, so that, the quality and price of goods will be the decisive factor for the company to success.
- Give Greater Control to Consumer
E-commerce gives greater control to consumer by providing easy-to-use ordering systems that allow customers to choose and order products according to their personal and unique specifications. Dell. Inc gives us the best example about the concept of easy-to-use ordering system.
- Price Comparisons
E-commerce enables consumers to perform price comparison, so that they can make more appropriate purchasing decisions.
“E-commerce makes information on products and the market as a whole readily available and accessible, and increases price transparency, which enable customers to make more appropriate purchasing decisions.” Zorayda Ruth Andam (2003)
- Save Time
With e-commerce, consumers can save their time because they can have access to their money from home through Internet and work all from a desktop computer.
“Transactions can be handled over the Internet instantaneously without high response times, most of the times much faster than offline systems.” Amol Vyavhare (2007)
E-commerce can offer maximum convenient to consumers because they can visit various online storefronts to compare prices and make purchases without having to leave their homes or offices.
“People can buy goods with a click of mouse button without moving out of their house or office.” Ms. Bijal N. Zaveri (2008)
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